Developing points

Monroe’s Motivated Sequence

After gathering your data and research, start mapping out the content of your speech using the following outline. Use the outline provided by Mrs. Peebles to help you as well. (Skip the "ATTENTION" section for now.)


ATTENTION
I. Attention-getting statement
II. Establish credibility
III. Audience predispositions/Survey
NEED
I. Need (state the problem)
A. Explanation/Example
1. Evidence
2. Evidence
B. Explanation/Example
1. Evidence
2. Evidence
SATISFACTION
II. (State the solution)
A. Explanation/Example
1. Evidence
2. Evidence
B. Explanation/Example
1. Evidence
2. Evidence
VISUALIZATION
III. (Solution benefits)
A. Explanation/Example
1. Evidence
2. Evidence
B. Explanation/Example
1. Evidence/Example
2. Evidence/Example etc.
ACTION
I. Conclusion - Action (final commitment and call for action)